Chapelfield Shopping Centre in Norwich

Employing former prisoners might be counter-intuitive but it does make sense


Davina Tanner is the General Manager of Chapelfield and devised the Custody and Community Project.

“For the Chapelfield Custody and Community Project to have been recognised as one of the top two work inclusion initiatives in the UK really is incredible,” says Davina. “It shows that innovative and impactful work inclusion projects can be delivered by any organisation of any size and recognises the hard work and commitment that everyone connected with the project, including our partner Norwich Prison, has put in.  We have achieved very exciting results so far and the project is developing all the time.  Importantly, we are engaging with lots of other local businesses that are now employing prisoners.  It’s this engagement that will ensure the project is sustainable.”

Trevor Pereira, commercial director of Capital Shopping Centres said:  “Taking a sustained approach to corporate responsibility, and integrating it into our business strategy, is pivotal to the way that every centre within Capital Shopping Centres operates.  We know that we can’t build a successful business without constantly showing our commitment to being a better business.”….

“Our shopping centres are at the heart of their communities, and we are always looking for opportunities to provide positive benefits back into these communities. The Chapelfield team have really embraced this project, resulting in business benefits to the centre, real opportunities for prisoners and reduced crime for the community,” adds Trevor.

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